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gh leather | bellapelle

 

A B2B trade and imports company with a long legacy and strong brand positioning among their industry partners, seeking to renew the feel and look of their brand and website.

We created an e-commerce site that enables clients to browse through their latest product launches and permanent inventory, order samples and request appointments to visit their showroom located in Houston.  

With an extensive client portfolio, we established e-mail marketing campaigns that keep their brand on the top of their clients’ mind, announcing the latest imports, product features and news.

 
Lois & Greg Hochhauser  Founders & Owners at GH Leather

Lois & Greg Hochhauser

Founders & Owners at GH Leather

"We brought Vaca Design on board to revamp our website and get us moving with social media.  Jennifer's keen and refined eye fit our need to appeal to the high end residential interior design trade.  She delivered more than was promised; was so easy to work with, and explained all in an understandable manner.  
We now have a beautiful, functional and unique website that sets us apart from our competition!  We couldn't be more pleased!"

E-COMMERCE SITE

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We designed a beautiful site that appeals to our client's customers, enabling them to shop from any device.

 
 

UX / UI DESIGN

We created a simple homepage that enables customers to review collections and general information about the company with one simple scroll.

SOME FEATURES INCLUDE:

  • Stacked format
  • Floating navigation
 

CONTENT DEVELOPMENT

We wrote a compelling messaging to describe collections and quality of products, including item descriptions, main features and uses.

 

RESPONSIVE TECHNOLOGY

A beautiful page that renders beautifully in both desktop and mobile applications.


ONLINE STORE

We enabled a password-protected e-commerce platform with pre-authorized access to clients for shopping and ordering samples online.

 

E-MAIL CAMPAIGNS

 
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COMMUNICATIONS PLAN

We planned a strategy to keep clients enticed with latest arrivals, news and promos.

 

CUSTOM PHOTOGRAPHY

We completed photo sessions of new products to be showcased on each campaign, as well as uploaded inventory items to the online store.

 
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CONTENT DEVELOPMENT

We created messaging that appeals and informs customers clearly.

 

EFFECTIVE CAMPAIGNS

 

Our assertive and consistent campaigns resulted in higher customer engagement (over 17% of the industry average), resulting in a remarkable increase in requests and sales.

 
 
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USER-FRIENDLY CRM

 

Our e-mail marketing platforms are intuitive and provide analytical insight into customer behavior and automated communications to maintain engagement.

 

 

CUSTOM PHOTOGRAPHY

 

An image speaks louder than words!

The authenticity of an image reveals the true quality and character of the products their brand represents.

 
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