Our generation today is responsible for the outcome of future generations of women around the world:
Our job starts at home, raising our children and modeling society from its very center, which lies in the family structure. From this fundamental duty depends what our impact in economic development, wellbeing and creation of wealth is for those who are being raised today.
We'd like to showcase some stories of extraordinary examples of courage and bold endeavors of women that connect well with those of some of our clients we have had the privilege of helping with our creativity in creating their brand identity in connection with their messaging goals.
Women’s Masters Network (WMN) is the initiative of a group of well-accomplished professional women whose mission is to increase the potential of women and provide them with leadership skills that would help to both personal and professional development.
The organization's boldness mirrors the idea of the "We Can Do It!" feminist icon created during World War II.
This image also called "Rosie the Riveter" was created during World War II as an inspirational image to boost female worker morale. Later it was rediscovered to promote feminism and other political issues beginning in the 1980s. The image made the cover of the Smithsonian magazine in 1994 and was fashioned into a US first-class mail stamp in 1999.
Alana Kolundzija's Collective Impact is an organization based in Washington, D.C. that works at the intersection of public health, empowerment of women and girls, and social justice. Alana applies an intersectional feminist approach to promote human rights, asset-based community development, promoting opportunities of meaningful community engagement through the transformative power of "artivism", the use of art for public expression.
The organization's mission as the voice of community can be well represented with those of Malala Yousafzai.
Malala Yousafzai is a Pakistani activist for female education and the youngest Nobel Prize laureate. She is known for human rights advocacy, especially the education of women and children in her native northwest Pakistan, where the local Taliban had prevented and banned girls from attending school.
Her brave endeavors have established a following advocacy that has grown into an international movement that benefits little girls in various countries where education is still limited to women.
Hola Bloom is a non-profit initiative created by medical professionals, patients and social advocators who wish to share with women the guidance needed to fight and live meaningfully during and after breast cancer. They are to become, in the midst of a desperate fight for life, a hero that will be there to support and encourage women and their network of support while conquering the challenges of this terrible illness.
Like a hero, Hola Bloom's founders are coming to the rescue, just like Wonder Woman!
Wonder Woman was a super hero character created back in the 40's by William Moulton Marston, an American psychologist, inventor of an early prototype of the lie detector, self-help author, and comic book writer.
In a 1943 issue of The American Scholar, Marston wrote:
"Not even girls want to be girls so long as our feminine archetype lacks force, strength, and power. Not wanting to be girls, they don't want to be tender, submissive, peace-loving as good women are. Women's strong qualities have become despised because of their weakness. The obvious remedy is to create a feminine character with all the strength of Superman plus all the allure of a good and beautiful woman."
Today, women are empowered and the qualities of women that in the past were thought to be their weakness, are in reality their greatest strengths, recognized to be the actual character traits needed to heal our transgressions and to create a better, much stronger society.
Some INTERESTING facts...
Women equality and diversity are key drivers for the global economy, wealth management and companies' returns.
Analysis suggests women diversity can boost ROE, profits, dividends and market cap, at a lower risk.
Growing importance for the markets: $72tn of private wealth to be held by women, at 1.5x faster accumulation rate vs. men.